About Mark Sunderland

I'm a Creative Director & Senior Copywriter who believes the work has to work.

I write for brands that need people to stop, think, click, book, buy, laugh, reconsider or remember the name on the thing. That has meant campaigns, websites, emails, banners, social posts, scripts, taglines, jingles, branded pop songs, brand voices and plenty of other small boxes with large expectations.

I've worked across travel, tourism, attractions, resorts, financial services, healthcare, retail and packaged goods. My background also includes years as a touring musician, which may explain the rhythm, timing and respect for a clean hook. It also led somewhere unexpected — writing, directing, editing and scoring original video work.

I like sharp strategy, plain English, useful ideas and that moment when the whole room hears the same click.