Visit Tampa Bay needed a campaign that set it apart from every other Florida destination. I wrote “Don’t just visit. Take over.” to position Tampa as a city that isn’t just experienced—it’s conquered. The work spanned video, display ads, and banners, all driving home the city’s bold, adventurous spirit and deep Buccaneer roots. Beyond boosting tourism, the campaign gave locals something to rally behind. The message resonated so well that the pirate flag logo—though not my creation—has been fully embraced as a symbol of Tampa pride.visit tampa bay: “Tampa. was i right?”
This spot was about capturing the feeling of a kid so overwhelmed by an amazing day in Tampa that he can barely put it into words. I wanted viewers to feel the magic of those moments and see Tampa as more than a place to visit. "Don’t just visit. Take over." wasn’t just a tagline. It was a call to dive in and make the city theirs. I also wrote the music, ensuring it supported the bold invitation to visitors to take over and enjoy our attractions to the fullest. The result? A 12% increase in family travel bookings, a 20% jump in social engagement, and a notable uptick in website traffic from key markets.
ART & CULTURE TV
This was a commercial we wrote for the “Take over” campaign that featured Arts and Culture. We relied on existing footage cobbled from other work. I created the score which is based on the musical tag I created forthe “Tampa. Was I right?” commercial.
Banner
These banner ads extended the "Don’t just visit. Take over." campaign, reinforcing the high-energy video with bold messaging and visuals. Designed to drive engagement, they boosted click-through rates and conversions, turning interest into action by inviting travelers to fully immerse themselves in Tampa Bay.