Flex Seal

Because It Works

Flex Seal needed a line that could do what the products do: make a big promise simply.

Because It Works became a direct, memorable expression of the brand's core appeal. It was plainspoken, confident and built for repetition across products, packaging, broadcast, digital and retail. The line debuted in an Olympic tribute spot — for which I also wrote the original music — and grew into a company-wide tagline used across the Flex Seal Family of Products.