Email & Partner Content
The Florida Keys
A Southern Living partner email inviting travelers to explore The Florida Keys through diving, reef restoration and marine science.
About the Work
The goal was to turn a destination email into more than a list of things to do. The story connected underwater adventure with the people and organizations helping protect the reefs that make the experience possible.
Role
Copywriting, content structure, email modules and CTA copy.
Client
Southern Living / The Florida Keys & Key West
Email Modules
Hero / Lead Story
Underwater is Underrated
In The Florida Keys, diving turns a day on the water into a closer look at coral reefs, tropical fish and turquoise views you can't get from the surface.
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Partner Feature
Meet the Reef Builders
At the Coral Restoration Foundation Exploration Center, restoration moves from idea to action. Learn how scientists grow corals, support reef nurseries and return new life to the water.
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Conservation Content
Restoration Starts Small
Plant A Million Corals is helping reefs recover one coral at a time. Through cultivation, education and restoration projects, the organization gives visitors a closer look at how resilient corals are grown, cared for and returned to the water.
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