Discover The Palm Beaches
Discover The Palm Beaches
Friends Trust Friends. Not Ads.
To make The Palm Beaches feel more welcoming, we turned real visitor posts into the campaign.
About the Work
Traveler photos, social handles and authentic recommendations became the media, appearing across social, digital, Toronto and Times Square.
Results
Website visits rose 22%. Social engagement increased 15%.
Role
Campaign concept, copywriting, social/digital campaign development and outdoor copy.
Campaign Video