Stone & Current
Restaurant Naming
Holiday Inn Club Vacations needed a restaurant name that felt natural, elevated and connected to place without sounding like every other resort restaurant.
Stone & Current gave the concept texture, movement and a sense of arrival. "Stone" suggested craft, grounding and permanence. "Current" brought in water, motion and energy. Together, the name felt polished without feeling precious.
Role:Naming exploration, concept development and brand language.
Polished without feeling precious.