From Jaguar to The Palm Beaches to Growing Bolder, I’ve created digital work that doesn’t just exist—it engages. Whether it’s a website, a banner ad, or a social campaign, I understand the space and its value as a campaign enhancer, building ecosystems that connect, convert, and keep brands top of mind.
DIGITAL & Social
JaguaR digital
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JaguaR digital *
When Palm Beach Jaguar needed a high-impact digital campaign, I developed a multi-channel strategy featuring a sleek, stock-based commercial paired with an engaging banner ad series—driving sales and engagement without the cost of a full production shoot.
I wrote the concept, crafted the dialogue, and re-engineered the soundtrack to transform existing Jaguar footage into a high-end digital and connected TV spot. If you look closely, you’ll notice the footage is reversed—a strategic choice to fit the concept and create a fresh, dynamic perspective. To extend its reach, I developed banner ads with bold, concise messaging, reinforcing Jaguar’s luxury appeal across multiple digital touchpoints.
The results? A 38% increase in web traffic, a 22% lift in dealership inquiries, and a 16% jump in Jaguar F-Type test drives within the first three months. By seamlessly aligning video and digital assets, this campaign proved that strong creative can drive real business results—even without a new shoot.
Friends Trust Friends.
Not Ads.
Discover needed to shift perceptions—people saw it as exclusive rather than welcoming. Research confirmed that when peers made recommendations, they would outshine traditional ads, leading to the "Friends Trust Friends. Not Ads." campaign. Using visitor photos and handles, we let real travelers tell the story, adding authenticity and credibility to The Palm Beaches.
To bring the campaign to an even bigger stage, we took it to Times Square, where millions saw real travelers showcasing The Palm Beaches.
The campaign’s authenticity resonated, driving a 22% increase in website visits and a 15% boost in social engagement.
Inspiring What's Next
At Growing Bolder, I helped craft social content that spoke directly to an audience redefining what’s possible at any age. These videos captured the heart of the brand—celebrating resilience, reinvention, and the drive to keep moving forward. Whether highlighting personal triumphs or everyday motivation, each piece was designed to engage, uplift, and spark action.
big ideas with low budgets for social channels.
abc fine wine & spirits
I wrote the original score for this YouTube video, which pulled in over a million views. I also directed and edited the piece, bringing the story to life while showcasing ABC’s new Beer Growler Stations. The talent? All agency employees. Proof that great ideas and great beer bring people together. One unforgettable night. One wildly successful video.
envirobrite
This digital spot was designed to shine a light on Envirobrite—and it worked. I wrote the script, directed, edited, and scored this one-day shoot, driving a 27% surge in web traffic and a 42% jump in sales within the first month.