Digital
““Digital design is like painting. Except the paint never dries.”
”
Growing Bolder
Created content for a Facebook following of nearly a million people. One of many, this original post I wrote has 393 shares and counting.
This one had 725 shares.
Created many quickly-produced, topical videos from concept to execution in coordinated social strategy to drive traffic to GrowingBolder.com. Many, many videos.
DISCOVER THE PALM BEACHES - This social campaign generated the following results:
A 51% increase in display traffic acquisitions, compared to the previous campaign.
An estimated 23% increase in overnight visits to the destination, compared to a non-UGC driven campaign run in 2015.
Digital impressions from the Friends Trust Friends campaign were found to be 66% more effective at driving a visit.
Digital - Real Estate & Restaurants
I’ve learned that the trick is to create a craving. Whether you’re selling cuisine or condos. Be delicious. DON’T be NOT delicious. For example: ShomaBazaar.com
PALM BEACH JAGUAR
This display ad campaign generated an 18% uptick in web traffic resulting in loads of leads. Loads.
ABC fine wine & Spirits
WrotE, directed and performed original theme song video, “Grab it and grow,” to promote growler stations on website and social chanels.
THESE TWO BRANDS NEEDED A DIGITAL IDENTITY AND A STRONG ONLINE PRESENCE THAT would help drive sales and bookings.
JOON
Joon Website
A few digital expressions of Joon’s new brand with new messaging and tagline. I helped develop the brand and wrote the copy. They are currently growing exponentially despite the pandemic. Whew!
PETER ISLAND RESORT
Peter Island
A few digital expressions of Peter Island in the digital space. It’s incredibly digital. As you can see. And people like that.
