Billboard Teaser – "One Day" Starts Behind the Scenes

The "One Day" campaign was all about anticipation—the feeling of standing on the edge of history, waiting for the next giant leap. This teaser billboard played into that idea, inviting people to go behind the scenes at Kennedy Space Center Visitor Complex, where real launches happen and space history is still being made. The partially lifted curtain hinted at something bigger just out of view, reinforcing the message that the future of space exploration isn’t something you just read about—it’s something you can see up close.