Kennedy Space Center Visitor Complex – One Day Starts Here
Most people think of Kennedy Space Center Visitor Complex as a museum, a place to look back at history. But it’s never been about the past—it’s about what’s next. This isn’t just where rockets launched decades ago. It’s where they’re launching right now. It’s where people train to live and work in space, where the next generation of explorers takes its first steps, and where the dream of touching Mars isn’t just an idea—it’s a plan in motion.
This campaign wasn’t about nostalgia. It was about momentum. One day, we’ll fly to space and back on a plane. One day, we’ll look down on Earth from Mars. And one day, we’ll look back and see that it all started here.
To reinforce that sense of ambition, I also composed the music for the spot—a subtle but powerful nod to Florida, the state that has launched the dreams of a nation and the world. The score follows the same chord progression as the official state song, grounding the future in the place that has always been at the heart of space exploration. The work captured that energy, positioning KSCVC not as a relic, but as a living, breathing force in space exploration—one that celebrates those who dare to look up and say, one day.
Kennedy Space Center Visitor Complex – "One Day" Print & Experiential Extensions
With the "One Day" campaign inspiring future explorers, we extended the message beyond digital and into the real world with a print campaign and an on-the-ground activation at the Jacksonville Air Show. The goal: make people see, feel, and believe that the future of spaceflight isn’t just something to dream about—it’s something they can experience right now.
A little spark goes a long way. This low-stakes, high-reward spot was as inexpensive to produce as it was explosive in performance—driving a 32% lift in Florida resident ticket sales at Kennedy Space Center Visitor Complex. Proof that big ideas don’t need big budgets—just the right ignition source.