Billboard – The Legacy of "One Day"

The "One Day" campaign wasn’t just about the future—it was about the past that made it possible. This board tied directly into the TV spot, visually reinforcing the idea that every giant leap starts with a first step. Featuring an early NASA astronaut, it reminded viewers that the pioneers of the past once looked to the sky and said, One day. Now, that spirit lives on at Kennedy Space Center Visitor Complex, where the next generation of explorers is preparing for their own historic missions.